A picture is worth a thousand words. So the saying goes. And, by that logic, a video is worth even more. YouTube has grown into the largest and most popular video-sharing website, which makes it possible for your business to reach millions of viewers. Anyone can set up a YouTube account and post videos for free, so there’s no reason to not incorporate YouTube into your Internet and social media marketing strategy.
Of course, it’s unlikely that someone who has been a recent victim of an emergency and needs cleaning or restoration services will go to YouTube first. They are much more likely to use Google or another search engine to find help, because they will need fast and responsive results. However, social media marketing serves a different purpose than your primary website. Social media and marketing is about building a multi-platform presence online, over time. By creating quality content and sharing it, you can do just that as you increase visibility and gain credibility.
You may be wondering what type of relevant content you can create, specific to the business of cleaning and restoration. There are as many possibilities as there are disasters and ways to clean and restore property after one occurs – for both homes and business. While many Internet users associate YouTube with entertainment, it has just as much power and capacity to inform.
Consider the following potential ways to use YouTube:
- Create a video that gives potential customers straightforward information about the services you provide.
- Use videos to document the progress of current projects, in the form of “before,” “during,” and “after” shots. These can show the level of quality and thoroughness you strive for in every job.
- Videos about basic do-it-yourself home maintenance could help families avoid destructive emergencies in the first place, while showing that you, as a business owner, care about more than just gaining new clients – you care about the safety and the welfare of your neighbors and community, as well.
The content you create and post on YouTube can then be used on all of your other web platforms. Share it on Facebook (or any other social media site). Interested followers will recommend and even share a quality video that provides helpful information, or they might re-post it on their own social media, which increases your visibility even more.
To further increase your video exposure, you can utilize search engine optimization techniques within your video descriptors. Place prominent keywords in the video’s title, description box, and tags, and it will rank high in search results, both on YouTube itself and even in general Google searches. Keep in mind, however, that top-performing keywords on Google may not be the same as top-performing keywords on YouTube. Both offer tools to help you select the best keywords for your needs, through their respective pay-per-click advertising options.
The cost-free aspect of social media is one of its main perks. But, as with many other social media platforms, you can opt to pay for advertising advantages on YouTube. YouTube ads can be targeted to specific demographics, which will help put your content in front of the people who are most likely to watch it. Whether you pay for ads or not, YouTube is a valuable tool for expanding your Internet visibility. To learn more about what YouTube can do for you, contact Sonny Ahuja and learn how to Kill It Online (www.SonnyAhuja.com).
