Whatever your “sphere of influence” has been, realistically most of it happens online these days. So how do you tap into this potential market and start generating new business NOW?
Google AdWords is the answer. It is a powerful tool in generating the business you desire to have. It’s one of the best ways to get valuable targeted traffic to your promotional content and/or your website.
Here are 5 Benefits of using Google AdWords:
Who doesn’t want marketing to be cost effective? We all do. Google AdWords allows you to manage precisely how much you want to spend on a given campaign.
When someone clicks your ad, you are charged, and you get to determine how much money you allocate per day (amount of clicks you want). You can spend $10 or $100,000. It’s up to you, and the options are limitless. With the right campaign manager, your cost per click will gradually decline over time. That means an increase in traffic without increasing cost!
Sophistication is the name of the game with AdWords. Understanding how to control tools that increase the sophistication level of your campaign is how you will utilize a highly targeted and effective campaign.
There are various channels in which advertisers use to target the message, including: location targeting; mobile
targeting; language targeting; time targeting; and auto tagging.
Google AdWords lets you target specific geographic locations. This allows you to be specific with your campaign, as to where your ads will be shown. You can choose countries, areas (like northeast, southeast US), cities, territories, or even a radius (50 miles) around a location. You can even get Google to target people searching the location specificity of your ads, even if they aren’t physically located in your target location. Now that’s cool.
Enhancing your campaign allows advertisers to target mobile devices. Each year the market percentage of internet users is growing exponentially towards mobile queries.
Technology devices such as mobile phones, watches, tablets, and so on is quickly evolving, and more will be coming. Mobile targeting provides great opportunity to target the right audience at the right time. Remember the goal of maximizing ROI. Let’s be intentional about grabbing the attention of the growing amount of customer’s viewing ads on their mobile devices.
AdWords has over 40 language options for campaign targeting. AdWords allows advertisers to select specific hours during the day for optimal targeting. Tagging destination URLs for analytics tracking has to be manually executed with other advertisers; however this process is automatic with AdWords.
Remarketing, aka Retargeting, involves showing ads to users based on their past web activity on your site. You can then categorize users and show ads to them across Google’s large network of partner sites on the Google Display Network. Easily the best way to target these ads appropriately is to build a remarketing list on Google AdWords. An example, you should make a retargeting list for visitors to your most popular category and the tag tells AdWords to save visitors to your “Popular Category” list. Your next campaign can then be with specific messages to show only people in your newly created category list. Let’s keep moving forward.
Every single time a search term or keyword is put into Google’s search engine, an ad auction takes place. Google takes into account several factors when determining the ad rank. The key here, is to have a higher click through rate than your competitor’s, thus increasing the probability of getting your ad clicked. Simple, right? Another component is to make sure your website quality is high & landing page content is relevant to the keywords & Ads you’re running. This will make your ad be placed above your competitor’s ad. This is what we term AdAuction, or the most relevant ads get presented to user above less relevant ones.
What do I mean by this? If you have wondered what half or even more of your marketing budget has gone towards, Google AdWords will take the guessing game out of marketing.
You can measure things such as number of clicks, impressions, click through rates, conversions, conversion rate, cost per click, cost per acquisition, and so forth. This makes it extremely simple to measure your return on investment.
Call me to see how Google AdWords can help you increase your revenue immediately.
Call or email Pavan at Pavan@SonnyAhuja.com for pricing.