Truth be told, we need customers to make sales and profits. Now with that said, a website with high quality and rich content itself will not rake in the moolah. Perception versus reality folks, just because the quality is good, it doesn’t guarantee the best services, and vice-versa.
Let’s face facts
User experience is very important and websites should be interactive. If this is not in place, don’t expect lead generation or conversions for that matter.
What then is website conversion optimization?
- When you tweak the landing page
- When you tweak the designs of the ad copy
- When you tweak the overall layout of the format
To achieve it all, the customer has to have trust in what you sell or provide. By doing so, the website when optimized well would send out positive signals to the clients. This would mean making a large impact on every visitor that comes along the way. Hence, conversions happen.
What we ignore
We tend to overlook the fact that most websites actually run on small budgets and teams. It is not necessary to spend millions and hire a large workforce to be successful with lead generation and conversions online. There are analytic tools that if used, could help you with achieving the most, using minimal resources, to determine what needs to be tweaked, such as:
The page bounce rate
This would tell you about the number of visits made on a certain page of the website, and not on any other page while the visiting is done. By this you would know if the content on the page really interested your visitor or not. Blog owners though would have a problem here. Changing the bounce rate here for bloggers is tough, since most come to the blog for a specific article.
The site bounce rate
This would be an average of all the pages on the site in total visited by clients and customers alike. This too has to be minimal, just as the page bounce rate needs to be
The pages per visit
This tells you about the number of pages visited by those who come to read whats on your site. Your aim here is to increase this, and keep the pages updated or else viewership would drop.
Other factors to think of
- The exit rate which would tell you how many visitors came by on any page that the website had
- Average time spent per page would be a tricky one to manage. It all depends on the customer’s experience on each page they visit. Content and graphics have to be pleasing and functional, interactive and educative at the same time. If this isn’t the case, don’t expect the customer to stay long.
Here are 3 easy ways to optimize and convert your visitors to customers:
1. Choose the right font size
The font size should be pleasing to the eye, readability thus would increase. It should be sized well for the eyes to read, and the contrast to the background should be apt too. Along with this, the type and color of the font too plays a vital role in readership. Run a quick test on the fonts you use with family and friends, if they appreciate it, you know your site is a hit! The moot point here is to capture the attention, so keep it well endowed and colorfully minimal.
2. Page headlines should do the trick
This would be the deciding factor whether further readings should be done or not. Web analytics would help you understand how to climb the ranks, so check with Google on that. The content and the headlines of any given page must match one another. If this grabs the attention of the visitor, consider a potential convert in the making.
3. Page content tweaking
Too much content with just one headline is Yawnnnn!! Most wouldn’t even want to scan what’s being spoken about. Multiple sub-headings would be great with interesting short paragraphs. This makes it easier to scan and read.
These are just a few of the items we focus on in our high conversion web development. It is not only optimal to have an online presence, but also worth investing you time into making it successful. Now that you’ve heard how to bring in more to your website and convert the more for less, go right ahead and get started. Happy converting!