In the ever-changing world of social media and social networking, people and businesses have a variety of tools available to inform and connect with each other. The most popular among them are Facebook, YouTube, Instagram, and Twitter. Each offers its own specific advantages and any Internet-savvy business can benefit from that diversity. One among these, …
Email BEATS Social Media for Marketing?
Some say emailing is outdated. Hardly! According to a Mckinsey & Company survey, email is significantly more effective at acquiring customers than social media. Why? Because 91% of consumers use email daily whether it is to connect with friends & family, do business, make purchases or sign up for newsletters. Email is said to be …
Get Ready to Market on Twitter Soon!
For most people, it’s probably no big surprise that Twitter have been ‘secretly’ trying out an advertising platform that they can fully integrate with their micro-blogging service; so what are they hoping to achieve from this self-service advertising platform? The aim is to be able to generate enough revenue to make sure that the company …
When is Adding a HashTag in Your Tweets a Good Thing?
We all know that Twitter has a huge number of users, and keeping track of everything that’s going on, even in your own sphere of followers or people you’re following, can be difficult; but did you know that you can fix that by using hashtags? Hashtags (#) are a quick and easy way for you …
The Tweet Smell of Success
Lady Gaga has done what many in the industry thought to be impossible; she’s knocked Oprah Winfrey from the number one position in Forbes 100 Most Powerful Celebrities. Clearly, having a media empire that rivals that of many small countries isn’t quite enough when it comes to taking on the sheer power house of Twitter. …
Twitter Expert?
Twitter Expert To some extent, the past few days were some of the proudest in the history of Twitter. It was on Twitter that the death of Osama bin Laden was first confirmed reliably, even before it was announced by President Barack Obama. An IT contractor in Pakistan was then turned into a worldwide twitter …