The Internet has revolutionized the way we do business. And the power behind the Internet—the literal engines and tools and drives—all play a huge role in the success of a business in that environment. This is especially true if you offer a service instead of a physical product, which is the case in the water-flood-fire …
Internet Marketing
5 Reasons to Redesign Your Website NOW!
Sure you have a website… BUT is it working for you? As with anything else, without being given the proper attention, after a year or two a company website can stagnate or become obsolete to the point where no one visits it any longer. And what would be the point of paying for a website …
How to Save Money by Adding Negative Keywords
Are you paying hundreds or even thousands of dollars in your AdWords campaigns for IRRELEVANT clicks? Unless you have added NEGATIVE Keywords to your campaign, I can almost guarantee you that you are. I had a client who was wasting over 70% of their AdWords pay per click money due to not knowing about this …
5 Quick Tips for LinkedIn Success
When having a profile on LinkedIn, it pays to make a few tweaks to your profile and connect with others in a more personal way. Although it is business based, it is still a social site, much like Facebook in many ways. You can like and share other’s updates and connect with others on a …
Email BEATS Social Media for Marketing?
Some say emailing is outdated. Hardly! According to a Mckinsey & Company survey, email is significantly more effective at acquiring customers than social media. Why? Because 91% of consumers use email daily whether it is to connect with friends & family, do business, make purchases or sign up for newsletters. Email is said to be …
Why Microsites Bring You More Sales
Before I go ahead and tell you about how to benefit from microsites, let me explain what a microsite is first. Defining a Microsite It would be a website technically, but not as large as what we would actually see in the online world usually. A microsite is different from a normal website, because it …