In the ever-changing world of social media and social networking, people and businesses have a variety of tools available to inform and connect with each other. The most popular among them are Facebook, YouTube, Instagram, and Twitter. Each offers its own specific advantages and any Internet-savvy business can benefit from that diversity. One among these, …
Internet Marketing
How Facebook Adds Value to Your Marketing Toolkit
You can’t go into a coffee shop, bookstore, or supermarket without seeing a large number of patrons looking at their cell phones, tablets, and laptops. Our desire to constantly engage in, or be engaged by, online content, no matter where we are, seems almost insatiable. What is all this content we’re looking at? Games, searches, …
Three Ways to Grow Your Business with YouTube
A picture is worth a thousand words. So the saying goes. And, by that logic, a video is worth even more. YouTube has grown into the largest and most popular video-sharing website, which makes it possible for your business to reach millions of viewers. Anyone can set up a YouTube account and post videos for …
How Social Media Can Work for You
Social media – either you love it or you hate it. Most business owners know they should use social media sites like Facebook, YouTube, Instagram, and others, but when it comes time to actually using social media to market their business, this strategy usually receives less priority than other marketing efforts. The power of social …
Understanding Search Engine Optimization
Internet search engines produce two types of results when a user performs a search: paid advertisement results and primary search results. Paid ads usually appear highest on the list, at the top and to the side of the screen. They utilize Pay-Per-Click systems through Google AdWords or other such search engine marketing (SEM) tools. Primary …
What Is Pay Per Click?
Have you ever noticed the word Ad next to search results at the top of Google, Bing, Yahoo, and other pages? These sponsored search results are called Pay-Per-Click (PPC) marketing. If you run your own business and want to increase traffic to your website, PPC marketing is a powerful tool you can’t afford to ignore. …