You can’t go into a coffee shop, bookstore, or supermarket without seeing a large number of patrons looking at their cell phones, tablets, and laptops. Our desire to constantly engage in, or be engaged by, online content, no matter where we are, seems almost insatiable. What is all this content we’re looking at? Games, searches, …
How Social Media Can Work for You
Social media – either you love it or you hate it. Most business owners know they should use social media sites like Facebook, YouTube, Instagram, and others, but when it comes time to actually using social media to market their business, this strategy usually receives less priority than other marketing efforts. The power of social …
Email BEATS Social Media for Marketing?
Some say emailing is outdated. Hardly! According to a Mckinsey & Company survey, email is significantly more effective at acquiring customers than social media. Why? Because 91% of consumers use email daily whether it is to connect with friends & family, do business, make purchases or sign up for newsletters. Email is said to be …
4 HOT Tips for Successful FACEBOOK Advertising
Facebook is an amazing platform to sell your products and services. To do that, the ads you place there should be well optimized and relevant. There are ways to make the best use of the hyper-targeted platform for ad placements. Today I would like to speak with you about it in details, so please read …
Facebook Marketing – Keeping it Just between Friends
It’s always nice to be liked, it gives us a feeling of being accepted, or that we’re doing things that keep other people happy; but what does it mean for you if you have a brand that’s ‘liked’ online? Now, more than ever, companies have a golden opportunity to interact with their customers, to find …
The Tweet Smell of Success
Lady Gaga has done what many in the industry thought to be impossible; she’s knocked Oprah Winfrey from the number one position in Forbes 100 Most Powerful Celebrities. Clearly, having a media empire that rivals that of many small countries isn’t quite enough when it comes to taking on the sheer power house of Twitter. …