Some say emailing is outdated. Hardly! According to a Mckinsey & Company survey, email is significantly more effective at acquiring customers than social media. Why? Because 91% of consumers use email daily whether it is to connect with friends & family, do business, make purchases or sign up for newsletters. Email is said to be …
Author: CoffeeandChai
Why Microsites Bring You More Sales
Before I go ahead and tell you about how to benefit from microsites, let me explain what a microsite is first. Defining a Microsite It would be a website technically, but not as large as what we would actually see in the online world usually. A microsite is different from a normal website, because it …
4 HOT Tips for Successful FACEBOOK Advertising
Facebook is an amazing platform to sell your products and services. To do that, the ads you place there should be well optimized and relevant. There are ways to make the best use of the hyper-targeted platform for ad placements. Today I would like to speak with you about it in details, so please read …
3 Easy Ways to Convert Potential Leads into Customers
Truth be told, we need customers to make sales and profits. Now with that said, a website with high quality and rich content itself will not rake in the moolah. Perception versus reality folks, just because the quality is good, it doesn’t guarantee the best services, and vice-versa. Let’s face facts User experience is very …
Does Your Website Scale Down and Look GREAT on PC, Mobile AND Tablet Screen Sizes?
If NOT, you will want to upgrade your website to a Responsive Design. Here’s what I mean by this: When a visitor comes to your website using their mobile phone, iPad, Galaxy Note, Laptop, Personal Computer, etc…, are the pages and main menu user friendly and easy to navigate no matter what technology they are …
Target Your Audience with Google AdWords
Everyone wants to get famous or at least seen on the Internet. Having a great idea might not be enough when it comes to making the idea public. There is work to do in order to spread the website in question. It is clearly somewhat difficult to get a project up and running, and even …