Social media marketing is one of the best ways for a company to advertise to its customer base and to acquire new customers. Almost everyone is on at least one form of social media these days. From high schoolers to baby boomers, social media is where people of all ages can follow their friends, family, …
What Is SEO Management and How Can It Help Your Business Grow?
SEO stands for Search Engine Optimization, and it is a critical part of the success of a businesses’ website. Maintaining best-practice SEO strategies will help your web pages rank higher. This means that when someone searches a keyword related to your business, you are more likely to pop up on the search engine closer to …
The One Thing You Must Do for Your Website Immediately
If you do nothing else for your website, the one thing you must do is test it for mobile readiness. A mobile-ready/mobile-friendly website is one that loads and displays properly on mobile devices such as iPhones, smartphones, and tablets. Before getting to the explanation of how to test a website for mobile readiness, let’s first …
Be Smart with Your Marketing Dollars – How to Choose the Right Agency to Handle Your SEO campaigns?
The demand for Search Engine Optimization is approaching a $65 Billion dollar industry. To properly catch prospective buyers online, companies are aggressively competing for their websites to populate on the front page of Google, Bing or Yahoo. With $65 Billion dollars on the table, there are unethical companies that prey on consumer’s lack of SEO …
How to Kill it Online using Google Analytics
If you are using Google Adwords or any sort of ad campaign to increase your revenue, you need to employ Google Analytics on your website. The ninja in the background, silently collecting data, Google Analytics can provide the data you need to analyze which campaigns are working and which ones need to be bumped. Not …
Five Tips to Market Your Business via Twitter
In the ever-changing world of social media and social networking, people and businesses have a variety of tools available to inform and connect with each other. The most popular among them are Facebook, YouTube, Instagram, and Twitter. Each offers its own specific advantages and any Internet-savvy business can benefit from that diversity. One among these, …