You might think the message starting from “Hey, you there” on Facebook must be coming from an old friend, but rather, it’s an advertising technique being used by Staples, advertising a sale.
Approximately two weeks before, Staples let its Twitter followers and Facebook fans have a sneak preview at its Black Friday Deals.
Staples spokesperson Amy Shandler said that this is the first time they are advertising their deals on social networking sites, during the holidays.
Acknowledging the feedbacks given to their advertisements on Facebook and Twitter, Amy said, “This is where people live and spend their free time, and it's a more conversational medium. It's a two-way dialogue.”
Holidays are an important season for shopping and other chains such as Best Buy, J.C. Penny, Toys R Us, Sears and Home Depot are [Read More...]
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