The gorgeous Swedish model took care of the creative aspect of the company, while her partner Ley was assigned finance, marketing, production and sales. Escada soon became a fashion powerhouse which designed many wardrobes worn by famous celebrities in the red carpet events.
Escada was actually the name of an Irish racehorse on which Margaretha and Ley had placed a bet during their trip in Portugal. This thoroughbred won and they though of naming their company after the horse which seemed to be their lucky charm.
Like many other fashion houses, Escada too started with its line of fragrance for men and women. Escada is known for its unique perfumes and colognes. One of its first fragrances was called the Escada Margaretha Ley which was [Read More...]
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