kim_kardashianKim Kardashian has decided to fall in line with the likes of Sarah Jessica Parker and Beyonce by releasing her own perfume. It seems as though this trend is definitely still going strong, though we are reaching the limit on celebrity perfumes.

Perhaps a Kardashian perfume will be the final straw in this trend that seems to have jumped the shark months ago. On the other hand celebrity perfumes are strong sellers so maybe not.

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XfactorAs it turns out the Chanel Perfume ad featuring Nicole Kidman has done more than bring in sales; it has inspired the idea behind the music video for the debut single of this year’s X-Factor winner. If sources are to believed, the X-Factor winner will be treated to a video where they will be required to dance along skyscraper rooftops, just like in the Kidman commercial.

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gerard-butlerProbably not. The famous 300 actor was quoted as saying that he feels under branded and wants to launch his own fragrance to feel more competitive with other celebrities. However, Buttler is known for his tongue in cheek humor and is more than likely making light of the situation of celebrity perfumes.

Interestingly though a Gerard Butler branded cologne would probably sell quite well, so before dismissing the idea out of hand Butler may wish to give the idea a serious shake.

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Kate Mkate-mossoss has just launched a new fragrance named Vintage that is said to be inspired by her love of vintage clothing and fashions.  Though not directly related, Moss has said that she will be developing a new line of cosmetics and hair care products to be released at around the same time as her new perfume.

This is the fourth fragrance launch from Kate, her previous fragrances: Kate, Velvet Hour, and Kate Summer Time all sold reasonably well.

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Rihanrihannana has announced that she plans to market her own signature scent following the promotion and release of her new album. The perfume is expected to launch in early 2010 and in her own words will be a “scent that no man can resist”.

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peter_andre_396230aIn the other corner we have Peter Andre. Sometimes musician and ex-husband of Katie Price; no wonder there is a feud.

Andre is launching a perfume called “Unconditional” aptly named after the first single on his new CD. Interesting cross marketing, however here is where things begin to falter. When asked to describe his new scent he described it as smelling like Lilly Allen if she were a perfume.

The problem of course is that anyone familiar with the drunken debauchery of tabloid darling Lilly Allen probably doesn’t want to smell like her.

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kpIt’s dueling British celebs this week, and believe it or not both have a stake in the perfume business. In the first corner we have Katie Price who has gone on record stating that she doesn’t wear her own fragrances.

This is a black eye on the already flakey vogue trend of celebrity fragrances. Don’t get me wrong, some celebrity fragrances are quite good, and usually represent a good value; however it’s becoming a saturated market. Which begs the question if Miss. Price can’t even be bothered to wear her own fragrance then why should other women?

If sales figures from several leading retailers are any indication then Katie Price isn’t the only one not wearing her brand of perfume.

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fergie-2007-abcs-good-morning-america-summer-concert-series-featuring-fergie-0cyusbFergie, from the Black Eyed Peas, is the latest celebrity to land her own perfume deal. Partnering with AVON, this new scent is expected to be available next year through traditional Avon channels. It is not yet known what fragrance notes Fergie hopes to hit with her new scent.

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lovely-de-sarah-jessica-parkerIf you are reading this then I must say you are alive and in that case there is no way that you have missed out on hearing the name of Sarah Jessica Parker and her range of perfumes. Sarah who is also at times referred to as SJP as per the initials of her name was born on the 25th of March in 1965, Its quiet possible that you could associate her name to an array of things that she has been doing in her life. A couple of those that could come out right this moment would be, her role as Carrie Bradshaw for the TV serial Sex in the City which got her four golden globe, 2 Screen actors guild [Read More...]

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Deseo AdJennifer Lopez is a world-renowned sensational dancer who can dance in an electrifying beat. JLo was born for the center stage. She has an ardent love for singing. Her voice comes from the depths of her soul. With her fascinating Latina beauty and well-refined curves, she reached the road to stardom early in 1999. JLo also has a passion for acting. She is a siren of the silver screen. She could beguile any bachelor in Hollywood. But the triumph of this fine woman was recognized more with the birth of the JLo perfume collection.

Get ready to be enthralled by the magical scent of JLo perfumes. A woman's scent can make first impressions last. It can spellbind any man with its hypnotizing flair. With Jennifer Lopez [Read More...]

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