How Social Media Can Work for You

Social media – either you love it or you hate it. Most business owners know they should use social media sites like Facebook, YouTube, Instagram, and others, but when it comes time to actually using social media to market their business, this strategy usually receives less priority than other marketing efforts. The power of social …

Understanding Search Engine Optimization

Internet search engines produce two types of results when a user performs a search: paid advertisement results and primary search results. Paid ads usually appear highest on the list, at the top and to the side of the screen. They utilize Pay-Per-Click systems through Google AdWords or other such search engine marketing (SEM) tools. Primary …

What Is Pay Per Click?

Have you ever noticed the word Ad next to search results at the top of Google, Bing, Yahoo, and other pages? These sponsored search results are called Pay-Per-Click (PPC) marketing. If you run your own business and want to increase traffic to your website, PPC marketing is a powerful tool you can’t afford to ignore. …

The One Website Improvement You Need to Make

We live in a techno-centric culture. New mobile devices are released regularly, and it can be hard to keep track of them all. Even harder is the task of the web designer, who must ensure the website content of their clients is easily available to everyone, no matter what device they’re using – mobile or …

How to Keep Your Website Front and Center

The last five to ten years have seen tremendous technological change in the world of computing. Where personal and business computing and Internet surfing had previously been done only on a desktop computer with a large monitor, people today access content on the Internet through multiple devices – smart phones, tablets, iPads, laptops. They bank, …