Why Every Business Must Have a Blog?

Are you still unsure about creating a corporate blog for your company? If so, be certain that the people you are competing with are not going to wait for you to get on the ball. Your profits could be leaking out to your competitors as you read this post. Blogging is an invaluable asset Are you still unsure about creating a corporate blog for your company? If so, be certain that the people you are competing with are not going to wait for you to get on the ball. Your profits could be leaking out to your competitors as you read this post. Blogging is an invaluable asset for your business when you do it right especially if you have a branding infinitive that is based around social media marketing. Corporate blogging may be one of the most lucrative forms of marketing that you can add to your business plan. Investing your time and income into a good blog will be well worth it in the long run.

Trying to sell products today is very different than it was in previous years. Open communication is a must between a market brand and its target audience. You can display how much your customers mean to you through your blog and create loyal relationships that can last for many years to come. Company blogs provide customers with updated information, new product promotions, and a way to keep an open line of communication. If you think of your company website as a promotional billboard on the interstate consider your blog a direct line to your office.

8 Reasons That Every Business Needs A Blog

1. Your customers do not respond or trust advertising that is not directly from you. Being transparent for your customers will increase their trust in your brand. If you do not make yourself available for good communication your current customers will become past customers. There is nothing like a good personal relationship where you can talk one on one and your corporate blog is the ideal setting to start building relationships.

2.         Being low in Internet search results is bad for business. When people are searching for companies on the web they rarely make it past the first few pages. Blogging makes your company search engine rank rise. Search Engine Optimization (SEO) is vital to your blogs success. Optimize each blog post with key words and phrases that you want to use to promote your brand. When you post on a regular basis and optimize your posts you will start showing up in more search results and will not get indexed into the groups of websites that do not update regularly. Your corporate blog should also include plug-ins that link your blog to your other social media sites and add features such as meta-tagging and extra SEO features.

3.  Blogs are very easy to keep updated. Anyone with basic computer knowledge can navigate and post to a blog. You don’t have to over think it. As long as your updates/posts are interesting and include relevant information they can be as long or as short as you want.

4. Your business blog needs to shine a spotlight on your specialties. There are people who aren’t as qualified as you are that are taking up space in your area of expertise. Become an authority for your product and show your potential customers that you are the best person to buy from.

5. Blogs take up minimal time but reap huge rewards. In less than an hour a day you can promote your company to thousands if not hundreds of thousands of people that are interested in your business. One of the best parts is all that it costs you is that short amount of time. Blogging is one of the best forms of free advertising.

6. An important part of sales generation is your brands awareness. It is a general thought that you will need to “touch” the customer three to seven times with the idea of your product before the customer will purchase it. Keeping an updated blog is an opportunity to reach out to your customers every day. Eventually your fellow bloggers with back-link your articles and that will cause your brands popularity to improve.

7. Blogging is like creating free focus groups on a daily basis. Your customers can tell you all the time what they think about your product. You will know what turns customers off of your different merchandise or services and what keeps them coming back for more.

8. The main reason your company should have a blog is because you really can’t afford to not have one. Blogs are one of the easiest ways to promote your business. The revenue a blog can bring you will be well worth the short amount of time needed to run it. Hiring a professional to set up your blog is probably the best way to go. After you have it integrated and matching your website you can maintain it and watch your business grow.  for your business when you do it right especially if you have a branding infinitive that is based around social media marketing. Corporate blogging may be one of the most lucrative forms of marketing that you can add to your business plan. Investing your time and income into a good blog will be well worth it in the long run.

Trying to sell products today is very different than it was in previous years. Open communication is a must between a market brand and its target audience. You can display how much your customers mean to you through your blog and create loyal relationships that can last for many years to come. Company blogs provide customers with updated information, new product promotions, and a way to keep an open line of communication. If you think of your company website as a promotional billboard on the interstate consider your blog a direct line to your office.

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Blogging

SEO

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