What Is Pay Per Click?

Have you ever noticed the word Ad next to search results at the top of Google, Bing, Yahoo, and other pages? These sponsored search results are called Pay-Per-Click (PPC) marketing. If you run your own business and want to increase traffic to your website, PPC marketing is a powerful tool you can’t afford to ignore. …

10 Ways to Reduce Shopping Cart Abandonment

Shopping Cart abandonment can easily lead to a headache for most retailers; however, it is easier for consumers to abandon their carts while shopping online rather than in a retail store. Shopping online can be easier than shopping in a retail store, but this increases the chance of abandonment. Apparently, cart abandonment rates reached as …