For most people, it's probably no big surprise that Twitter have been 'secretly' trying out an advertising platform that they can fully integrate with their micro-blogging service; so what are they hoping to achieve from this self-service advertising platform? The aim is to be able to generate enough revenue to make sure that the company is able to keep itself sustained, and, according to Adam Bain (Twitter's Chief Revenue Officer), they have given a small number of businesses the opportunity, over the past few weeks, to test out this self-service system of showing ads. The theory behind this idea would seem to be: if Facebook can use self-service ads to create around 60% of its $3.8 billion of revenue this year, why wouldn't a company with as many users as Twitter try to follow that sort of successful advertising model? It's also [Read More...]
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