For most people, it's probably no big surprise that Twitter have been 'secretly' trying out an advertising platform that they can fully integrate with their micro-blogging service; so what are they hoping to achieve from this self-service advertising platform? The aim is to be able to generate enough revenue to make sure that the company is able to keep itself sustained, and, according to Adam Bain (Twitter's Chief Revenue Officer), they have given a small number of businesses the opportunity, over the past few weeks, to test out this self-service system of showing ads. The theory behind this idea would seem to be: if Facebook can use self-service ads to create around 60% of its $3.8 billion of revenue this year, why wouldn't a company with as many users as Twitter try to follow that sort of successful advertising model? It's also [Read More...]

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Are you still unsure about creating a corporate blog for your company? If so, be certain that the people you are competing with are not going to wait for you to get on the ball. Your profits could be leaking out to your competitors as you read this post. Blogging is an invaluable asset Are you still unsure about creating a corporate blog for your company? If so, be certain that the people you are competing with are not going to wait for you to get on the ball. Your profits could be leaking out to your competitors as you read this post. Blogging is an invaluable asset for your business when you do it right especially if you have a branding infinitive that is based around social media marketing. Corporate blogging may be one of the most [Read More...]

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It's always nice to be liked, it gives us a feeling of being accepted, or that we're doing things that keep other people happy; but what does it mean for you if you have a brand that's 'liked' online?

Now, more than ever, companies have a golden opportunity to interact with their customers, to find out what those customers either like, or dislike, and whether this interaction can help to create new customers from the many people that will now see them as a wholly likeable company, on one of the biggest social networking sites around, Facebook.

If you are looking to enhance your friendly persona, and take advantage of the opportunities offered by Facebook promotion, then you're going to want to take a note of the ten tips below. 1. Always listen to what people [Read More...]

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We all know that Twitter has a huge number of users, and keeping track of everything that's going on, even in your own sphere of followers or people you're following, can be difficult; but did you know that you can fix that by using hashtags?

Hashtags (#) are a quick and easy way for you to show that there's a part of your tweet that links back to a larger discussion on the subject. For instance; if you were talking about the subject of hashtags, and wanted people who are interested in the topic to be able to find your tweet, you'd include something like #hashtag in the tweet. Now, when any one does a search for #hashtag, they'll see your views on the subject, too.

Doing this makes life so much easier when you're short [Read More...]

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Lady Gaga has done what many in the industry thought to be impossible; she's knocked Oprah Winfrey from the number one position in Forbes 100 Most Powerful Celebrities.

Clearly, having a media empire that rivals that of many small countries isn't quite enough when it comes to taking on the sheer power house of Twitter. Naturally, 10 million followers' trumps a 'mere' 5.9 million any day of the week, and you don't have to have your own production company to get them; but some talent, and an incredible marketing and business brain, helps a lot.

Of course, Twitter isn't the only online platform giving rise to the 'overnight' music phenomena. YouTube, and the 500 million views of a certain music video, jumped Justin Bieber into the public consciousness, and into number 3, with his breakthrough hit [Read More...]

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It's always nice to be liked, it gives us a feeling of being accepted, or that we're doing things that keep other people happy; but what does it mean for you if you have a brand that's 'liked' online?

Now, more than ever, companies have a golden opportunity to interact with their customers, to find out what those customers either like, or dislike, and whether this interaction can help to create new customers from the many people that will now see them as a wholly likeable company, on one of the biggest social networking sites around, Facebook.

If you are looking to enhance your friendly persona, and take advantage of the opportunities offered by Facebook promotion, then you're going to want to take a note of the ten tips below.

1. About Time You Listen [Read More...]

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Twitter Expert

To some extent, the past few days were some of the proudest in the history of Twitter.

It was on Twitter that the death of Osama bin Laden was first confirmed reliably, even before it was announced by President Barack Obama.

An IT contractor in Pakistan was then turned into a worldwide twitter expert when he tweeted about the raid on the compound of bin Laden unknowingly.

Then it was announced by Twitter that the time that President Obama spoke was marked by 12.4 million tweets, which was a record.

But in spite of all these, the record for the most number of tweets that were sent at the same time has not been overtaken by the news of the bin Laden’s death.

What could it be? What could be so important [Read More...]

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Sometimes we just have to face the fact that we can't afford to get other people to do things for us, so, if you don't have the cash, and need an SEO expert, these tips may just be able to make an SEO expert out of you.

1 - Make sure the keywords you want to rank for are actually in the body of your article. Over using them, however, is seen as keyword stuffing, which will cause you problems.

2 - Use relevant keywords in the ALT & TITLE tags. Again, don't over use them, and avoid using them on photos that aren't directly about the keyword i.e. don't use the keywords on a clipart image of a 'tick', etc.

3 - Headings should have 'H1' tags, subheadings 'H2' tags etc.

4 - [Read More...]

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The forty to fifty million dollar purchase of TweetDeck by Twitter, covered by TechCrunch this week states that service is safeguarding the brand, revenue stream and platform of Twitter aggressively. Now the question remains about further steps and the impacts of such developments to Twitter community.

While everyone is aware of the business purposes of acquiring TweetDeck, nobody is clear about the significances of combining the famous 3rd party app with Twitter. But when you look forward, if Twitter continues to acquire tools, ideas and developers, which of these features will add to its growth as popular social networking and marketing website? Below are important points which Twitter should have in mind if it likes to become as omnipresent as MS Office and not as [Read More...]

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Twitter is well known as a vehicle for successfully establishing a local brand. Thousands of companies have utilized Twitter to find local followers, make connections, and establish local recognition. Myriad true anecdotes support Twitter's effectiveness as a tool for establishing local brand recognition.

Entrepreneurs may wonder whether Twitter can be used to expand local recognition to create a truly global brand. What features does Twitter boast to help businesses reach a world market? Can Twitter’s usefulness in the establishment of local brands translate into an effective global marketing strategy?

Pervasive Social Network

Without doubt, Twitter is the greatest pervasive social network utilized to date. Twitter is accessible to individuals worldwide, reaching markets that span a broad range of consumer interest, ideology, and location. Anyone possessing a mobile phone with Web service can access [Read More...]

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